Q: Marcel, tell us about Spark’s successes in 2022 and plans to scale in 2023?
In 2022, we made a huge step towards our energy ladder roadmap with our new product. Now, in 2023, we’re doubling down on accelerating our growth across multiple areas of the business to get that product to as many people as possible. It’s long been a part of our strategy to grow with our customers and help them move up the energy ladder with a truly modular product business model. Now we’re ready to put this into practice.
At the Global Off-Grid Solar Forum and Expo in Kigali, we showcased how we have carved out a space in the market that is truly unique, setting out the three steps of our business model, our products, our distribution partnerships and our ability to unlock access to finance for our partners as they grow. We believe this supports true modularity in the market.
We know that when it comes to energy, customers want to start small and scale up as and when they can afford. At Spark we incorporate true modularity. This means we’re don’t just offer customers a single expansion offer. We enable them to take on as much as they can afford, when they need it and in 2022 we put this into practice.
In 2023 we want to expand on that. By really helping customers level up on the energy ladder, and see more customers take their next steps up on the energy ladder with Spark products.
We want to bring our customers and our partners along with us on that growth journey and help them to see and understand that the first system they buy will not be their final system. This is revolutionary for customers and also offers a lot of promise in customer retention for our partners.
Secondly, we want to scale in new geographies. There is a huge market potential for our products and business approach in countries like Nigeria, Madagascar and other regions with low electrification rates. This is where we want to concentrate our efforts.
Naturally, as our company grows we’ll be bringing in new team members – we are opening a new office outside of the Netherlands, in China – something we’re expecting to see more of.